When people visit a site that doesn’t have an SSL certificate, their browsers warn them: This connection is not secure.
That message can wreck the reputation of a business. It erodes trust, prompting those potential customers to leave that website — and maybe never come back.
An SSL Certificate effectively protects the data going to and from your site — from personal info to credit card numbers — thereby making it impossible for hackers to read them. Consequently, when visitors feel safe, they’re more likely to give you their business.
